About Us:
Apica is a leading provider of innovative software solutions in the Observability space, designed to revolutionize how businesses gain insights into their systems and applications. We are dedicated to delivering cutting-edge products that streamline processes and enhance user experiences. Our mission is to empower organizations to thrive in the digital age through intuitive and visually compelling software.
Job Description:
We are looking for a Content Writer & Social Media Specialist to craft engaging, highquality content and drive our social media presence. This role is ideal for a creative, tech-savvy individual passionate about simplifying complex B2B technology topics and fostering online engagement.
Key Responsibilities:
Content Creation
- Write and edit compelling blog posts, whitepapers, case studies, email campaigns, and landing pages aligned with Apica.io’s messaging.
- Simplify complex technical concepts into digestible, audience-appropriate content.
- Collaborate with technical teams to gather insights and ensure content accuracy.
Social Media Management
- Plan, create, and schedule content for Apica.io’s social media channels (LinkedIn, Twitter, etc.) with a focus on B2B tech engagement.
- Monitor and engage with followers to build brand awareness and relationships.
- Analyze performance metrics to refine strategy and grow the company’s online footprint.
SEO and Analytics
- Optimize content for search engines to increase organic traffic and visibility.
- Track and report on content performance using tools like Google Analytics, HubSpot, or similar platforms.
Collaboration
- Work with the marketing team to align content strategy with overall business goals.
- Support demand generation campaigns with targeted content and promotional ideas.
Qualifications:
Education and Experience
- 1-2 years of experience in content writing and social media management, preferably in B2B tech.
- Degree in Marketing, Communications, English, or related field.
Skills
- Excellent English written and verbal communication skills.
- Proven ability to create content tailored to different buyer personas and sales funnels.
- Familiarity with B2B marketing strategies and industry jargon.
- Hands-on experience with social media platforms and tools (e.g., Hootsuite, Buffer).
- Basic understanding of SEO principles and tools like SEMrush or Ahrefs.
- Ability to manage multiple projects and deadlines effectively.
Nice to Have
- Experience with graphic design tools (e.g., Canva, Adobe Suite).
- Knowledge of digital performance monitoring or SaaS solutions.
- Basic understanding of WordPress or similar CMS platforms.
What We Offer
- Competitive salary and benefits package.
- A collaborative and innovative work environment.
- Opportunities for professional growth and development.
- A chance to make a real impact in the growing tech space.
How to Apply
Submit your resume, a cover letter, and 2-3 writing samples showcasing your B2B
expertise.
Join Apica.io and help us tell the story of digital performance, one piece of content at a
time!
